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Digital Marketing 2024 Program Update Summary.pdf

Introduction

Digital marketing is a field that constantly changes according to new trends in technologies, tools, and platforms. In this program refresh, we are updating the curricula to ensure that our Digital Marketing program stays current with these developments. The goal of the program refresh is to accomplish the following:

• Update course content based on new and emerging industry trends
• Ensure learning outcomes are aligned with the job skills currently in demand
• Address student and instructor feedback to improve student retention
• Increase optionality for students’ learning paths and partner institution program design

Summary of Changes

The changes to the program are summarized here, along with brief descriptions of the reasoning behind each change.

<aside> ℹ️ For a more detailed description of all changes, as well as Curriculum Committee feedback, please see Section 3 in the Appendix section at the end of this document.

</aside>

New course added: DMARK I - Introduction to Digital Marketing

• This new 100-level course provides essential knowledge in digital marketing strategy and analytics, preparing students for the subsequent courses in the program.
• Reasoning for change: Feedback from students, instructors, and Curriculum Committee members indicated the need for an introductory course.

New course added: DMARK II - Career Navigation and Exploration in Digital Marketing

• This new 200-level course will boost the outcomes and success of students by equipping them with the tools and skills needed to navigate the digital marketing job market.